Our friend, Nikki Glaser, wants to you stop getting ripped off by overpriced coffee shops. Cumberland Farms has delicious coffee, without the hassle, for only 99¢. Wake up, and come to your coffee senses.
These days it’s harder to find someone who hasn’t been affected by this disease than it is to find someone who has. And yet, there’s still a stigma – that Alzheimer’s is something that only happens to old people. So now, more than ever, we need everyone to learn the signs and know that if confronted by this disease, they’re not alone.
It's time to stop being bamboozled by over-priced coffee shops. Cumberland Farms has great coffee, at any size, for only 99¢. We enlisted our pal Michael Rapaport to spread the message. Come to your coffee senses, people!
You’ll find a lot of banks talking about values or claiming to treat you with respect. And Cambridge Savings Bank could very easily do the same. But this year, they went a step further; rolling up their sleeves to create simple, yet meaningful conveniences that make your life easier. You might be thinking, who does that? And now you know.
Don’t be fooled by his nickname, “Dr Strangle” is actually a super nice guy.
Even boxes of insurance can be filled with existential dread.
The biggest plays from Monday Night Football, recreated in real-time using Vine. To promote the campaign, we created the first-ever TV commercial made entirely in Vine. During every Monday Night Football game, we chose one key play and recreated it in stop-motion-animation, using Dunkin’ products. The videos were shared across Dunkin’s social media channels before the games were finished. I also had the privilege of working in a windowless room until 1am, every Monday, for an entire football season.
This campaign celebrates self-made men and women, who started out in life driving shit boxes, and through hard work and creative thinking, ended up driving a Bentley. Legendary director Joe Pytka and construction mogul Jay Cashman were featured. I’m hoping this will lead to a cameo in Space Jam 2.
After the Boston Marathon bombing, Joe Berkeley and I created a fundraising campaign for the Boston Police Foundation, over the course of two days. The campaign included a TV spot, using only still images, donated by Getty. We recorded the Boston Police Gaelic Column for music, and Donnie Wahlberg for the VO. Media was donated for print, out-of-home boards and digital banners. We also created a website where donations could be made.
Dunkin’ produces about 50 spots per year for LTO products. Here are a few of my favorites.
Dunkin’ consumers love talking about how they take their coffee. We created an interactive Facebook ad, where mobile users could build their own custom coffee directly inside the ad, then actually check-in to their beverage. About 70% of people who clicked on the ad, created their drink of choice and shared it to their Facebook walls.
For many years, Dunkin’s billboard in Times Square was an eyesore. Located just below the New Year’s Ball, it was so bad that their CEO received personal letters of complaint from several notable New Yorkers. After the New York Post picked up the story, Dunkin’ purchased it’s first interactive digital billboard. Animated spots now run 24/7. Dunkin’ fans can check into the board on Foursquare, Facebook fans can see their photos in lights, and the board can recommend products based on the weather. Every year, we create exclusive content for New Year’s Eve, that includes animations, games and contests.
We created this spot for Feeding America, as part of their partnership with Bank of America. It ran in cinemas nationwide, during the holiday season. At the end of the spot, viewers were asked to donate to Feeding America using their cell phones. The integrated campaign raised over $1 million in three weeks, providing more than 8 million meals for families in need.
This campaign uses blood, sweat, and the occasional mountain goat, to celebrate moments of personal achievement outdoors. This shoot was the first time I ever flew in a helicopter, or slept in a cave.
Restoring the reputation of Merrill Lynch was no easy task. Fortunately, we found that the relationships between investors and advisors remained strong. We used this knowledge to show how a close, meaningful relationship with a Merrill advisor could help investors achieve their goals.
When we heard that Apple was planning to launch a new tablet device, my team at The Wonderfactory decided to be proactive. We created a prototype for a digital magazine experience that Sports Illustrated could use on, what would become, the iPad. Sports Illustrated was so impressed with our thinking that they hired us on the spot. The design and interface for this app would later be used as a template for many other Time Inc apps, including Time Magazine, People and Fortune. It turns out, reading blogs about Apple rumors can pay off.