These days it’s harder to find someone who hasn’t been affected by this disease than it is to find someone who has. And yet, there’s still a stigma – that Alzheimer’s is something that only happens to old people. So now, more than ever, we need everyone to learn the signs and know that if confronted by this disease, they’re not alone.
I had the privilege of helping America Run on Dunkin’ for nearly 5 years. Here are some of my favorite campaigns, created during that time, across digital, social, broadcast, and OOH.
The biggest plays from Monday Night Football, recreated in real-time using Vine. To promote the campaign, we created the first-ever TV commercial made entirely in Vine. During every Monday Night Football game, we chose one key play and recreated it in stop-motion-animation, using Dunkin’ products. The videos were shared across Dunkin’s social media channels before the games were finished. I also had the privilege of working in a windowless room until 1am, every Monday, for an entire football season.
Dunkin’ Coffee Customizer
Dunkin’ consumers love talking about how they take their coffee. We created an interactive Facebook ad, where mobile users could build their own custom coffee directly inside the ad, then actually check-in to their beverage. About 70% of people who clicked on the ad, created their drink of choice and shared it to their Facebook walls.
Dunkin' Donuts Times Square Billboard
For many years, Dunkin’s billboard in Times Square was an eyesore. Located just below the New Year’s Ball, it was so bad that their CEO received personal letters of complaint from several notable New Yorkers. After the New York Post picked up the story, Dunkin’ purchased it’s first interactive digital billboard. Animated spots now run 24/7. Dunkin’ fans can check into the board on Foursquare, Facebook fans can see their photos in lights, and the board can recommend products based on the weather. Every year, we create exclusive content for New Year’s Eve, that includes animations, games and contests.
Dunkin' Donuts TV
Dunkin’ produces about 50 spots per year for LTO products. Here are a few of my favorites.
This campaign celebrates self-made men and women, who started out in life driving shit boxes, and through hard work and creative thinking, ended up driving a Bentley. Legendary director Joe Pytka and construction mogul Jay Cashman were featured. I’m hoping this will lead to a cameo in Space Jam 2.
It's time to stop being bamboozled by over-priced coffee shops. Cumberland Farms has great coffee, at any size, for only 99¢. We enlisted our pals Michael Rapaport, and Nikki Glaser, to spread the message. Come to your coffee senses, people!
I created digital experiences across many of Time Inc’s brands. My responsibilities included R&D prototypes, mobile apps, responsive website design, digital strategy, and UX.
Even boxes of insurance can be filled with existential dread.
Restoring the reputation of Merrill Lynch was no easy task. Fortunately, we found that the relationships between investors and advisors remained strong. We used this knowledge to show how a close, meaningful relationship with a Merrill advisor could help investors achieve their goals.
We created this spot for Feeding America, as part of their partnership with Bank of America. It ran in cinemas nationwide, during the holiday season. At the end of the spot, viewers were asked to donate to Feeding America using their cell phones. The integrated campaign raised over $1 million in three weeks, providing more than 8 million meals for families in need.
Bank of America TV
In 2011, Bank of America had a pretty bad reputation. Maybe you heard about it. What you probably didn’t hear about was some of the successful investments that Bank of America was making in small businesses around the country. We traveled to several markets, and asked small business owners to share their stories. We partnered with up-and-coming filmmakers like Sean Dunne and Todd Selby, as well as award winning directors like Stacy Peralta and Steve James to bring these stories to life.
You’ll find a lot of banks talking about values or claiming to treat you with respect. And Cambridge Savings Bank could very easily do the same. But this year, they went a step further; rolling up their sleeves to create simple, yet meaningful conveniences that make your life easier. You might be thinking, who does that? And now you know.
After the Boston Marathon bombing, Joe Berkeley and I created a fundraising campaign for the Boston Police Foundation, over the course of two days. The campaign included a TV spot, using only still images, donated by Getty. We recorded the Boston Police Gaelic Column for music, and Donnie Wahlberg for the VO. Media was donated for print, out-of-home boards and digital banners. We also created a website where donations could be made.
This campaign uses blood, sweat, and the occasional mountain goat, to celebrate moments of personal achievement outdoors. This shoot was the first time I ever flew in a helicopter, or slept in a cave.
Pfizer came to us looking for a template-based redesign they could use across multiple brands. We worked closely with each brand team to create a master requirements list and then created UI/UX that worked across all products.