These days it’s harder to find someone who hasn’t been affected by this disease than it is to find someone who has. And yet, there’s still a stigma – that Alzheimer’s is something that only happens to old people. So now, more than ever, we need everyone to learn the signs and know that if confronted by this disease, they’re not alone.
This campaign celebrates self-made men and women, who started out in life driving shit boxes, and through hard work and creative thinking, ended up driving a Bentley. Legendary director Joe Pytka and construction mogul Jay Cashman were featured. I’m hoping this will lead to a cameo in Space Jam 2.
It's time to stop being bamboozled by over-priced coffee shops. Cumberland Farms has great coffee, at any size, for only 99¢. We enlisted our pals Michael Rapaport, and Nikki Glaser, to spread the message. Come to your coffee senses, people!
Even boxes of insurance can be filled with existential dread.
When we heard that Apple was planning to launch a new tablet device, my team at The Wonderfactory decided to be proactive. We created a prototype for a digital magazine experience that Sports Illustrated could use on, what would become, the iPad. Sports Illustrated was so impressed with our thinking that they hired us on the spot. The design and interface for this app would later be used as a template for many other Time Inc apps, including Time Magazine, People and Fortune. It turns out, reading blogs about Apple rumors can pay off.
Restoring the reputation of Merrill Lynch was no easy task. Fortunately, we found that the relationships between investors and advisors remained strong. We used this knowledge to show how a close, meaningful relationship with a Merrill advisor could help investors achieve their goals.
We created this spot for Feeding America, as part of their partnership with Bank of America. It ran in cinemas nationwide, during the holiday season. At the end of the spot, viewers were asked to donate to Feeding America using their cell phones. The integrated campaign raised over $1 million in three weeks, providing more than 8 million meals for families in need.
You’ll find a lot of banks talking about values or claiming to treat you with respect. And Cambridge Savings Bank could very easily do the same. But this year, they went a step further; rolling up their sleeves to create simple, yet meaningful conveniences that make your life easier. You might be thinking, who does that? And now you know.
After the Boston Marathon bombing, Joe Berkeley and I created a fundraising campaign for the Boston Police Foundation, over the course of two days. The campaign included a TV spot, using only still images, donated by Getty. We recorded the Boston Police Gaelic Column for music, and Donnie Wahlberg for the VO. Media was donated for print, out-of-home boards and digital banners. We also created a website where donations could be made.
This campaign uses blood, sweat, and the occasional mountain goat, to celebrate moments of personal achievement outdoors. This shoot was the first time I ever flew in a helicopter, or slept in a cave.
Simple designs to tell complex stories.